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RILEY MOSCICKI
PUBLIC RELATIONS WRITING
Project | 01
Project 01|
Soteria Sports Campaign
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This product development and public relations campaign was created for my Intro to Public Relations class. My group created a football helmet with sensors that tracks the intensity of each player's hit in a 1-5 scale. It then enters it in the database and alerts the medical staff via our app. This takes the guessing game out of concussions and protocol. My love for football, sports, and concern on the high rates of CTE in football players influenced me in this project. I created the helmet, the Instagram, and the website.
Project | 02
Project 02|
Niagara Falls Ecotourism Campaign
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In Public Relations Writing, Professor Rozelle assigned an ecotourism campaign for a region of our choice. Our agency, Diamond Communications, created the campaign for the Greater Niagara Region. In this campaign, we created media press kits, a newsletter, and a brochure.
Project | 03
Project 03|
Empyrean Product Development
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For Communications 101, Professor Ricci assigned a final project on product invention and marketing development. My group created a phone case, called the Empyrean, that charges phones using solar panels and solar energy. Along with our product, we created a commercial about the phone case as well as a marketing strategy described in our PowerPoint. I helped create the phone case, market the product, and develop the five year plan.
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